Chrysler

With the remaining assets of the Maxwell Motor Company, Walter P. Chrysler founded the Chrysler Corporation on June 6, 1925. By 1928 the company founded the Plymouth brand for the low priced and DeSoto for the medium priced ends of the market. They were able to set up a full range of brands similar to what General Motors had done by 1955, adding the Imperial marque to their Dodge division and others.

Chrysler Logo

Their brands met various successes through the years and the company was able to remain an independent manufacturer until 1998. During this time the DeSoto brand was terminated, Valiant was added, then Valiant was dropped, and AMC was acquired adding Jeep to the Chrylser line up. They had also ventured into the European market in 1966 but that collapsed by 1978 when they sold their remaining assets to Peugeot-Citroen.

In 1998 Chrysler merged with Daimler-Benz, forming DaimlerChrysler. When the two companies came together it was considered a merger of equals although Daimler has proven to be the dominant partner. Chrysler, once again, hit hard financial times and phased out their Plymouth brand as well as began sharing platforms and components with Daimler. This has improved sales and Chrysler is now contributing a significant share of DaimlerChrysler’s profits.